branding for home goods
PROJECT: Masa Designs is a home goods brand developed by restaurateur and 3 Michelin star owner Chef Masa Takayama. Masa is considered one of the most expensive restaurants in the world. Every element in his restaurants have a unique and hand touched thoughtfulness. Every season as the Chef changes the menu he will also change the plating and display (which are designed by Masa himself) to enhance each dish. I was approached by Chef Masa's team to create branding for his new concept for home goods line that reflex's luxury with his handmade feel. The scope of the project involved extensive research, knowing the companies wants and needs, building a new brand identity, creating environment placement and packaging designs.
ROLES: Identity / Branding, Packaging, Brand Guidelines.